Anatomy of Beauty – Design Middle East


Swiss watchmaker Vacheron Constantin collaborated artistically with Emirati designer Aljoud Lootah to mark the opening of its flagship store in the Dubai Mall.

Swiss luxury watchmaker Vacheron Constantin is celebrating the opening of its flagship boutique in the Dubai Mall with an artistic collaboration with Emirati designer Aljoud Lootah. The multidisciplinary designer has created four creations that demonstrate the ultimate feats of craftsmanship that only human hands are capable of mastering.

Vacheron Constantin has been striving for excellence in watchmaking since 1755. The Maison has built a legacy that is considered a work of art in the eyes of the beholder through the endless pursuit of precision, innovation and art. The Emirati craft of embroidery was chosen as a symbol of art and culture. It has been used to emphasize meticulous detail, using carefully selected beads and traditional techniques to tell stories that leave a deep sense of heritage.

Aljoud Loota

Displayed throughout the flagship store, Lootah’s creations can be admired in the Atrium entrance, as well as in the three bespoke installations in the exterior storefronts. The four exclusive creations offer a unique interpretation of the brand’s annual theme, the “Anatomy of Beauty”. Lootah’s immaculate attention to detail shows a clear connection between meticulous watchmaking and the perfection found in nature, using hawk feathers. It embodies watchmaking excellence through Vacheron Constantin’s “Côte de Genève” and “Perlage” finishes. Watches and falcons have played a fundamental role in the history of the United Arab Emirates, as they are symbols of pride and unity.

The mesmerizing color palette selected by Lootah embraces the vibrancy of the area, emphasizing the colors blue, gold and silver. For designs, she envisions blue representing the clear sky, gold resembling sand dunes, and silver highlights that evoke the skylines of the United Arab Emirates. Each color expressed through different materials and textures gives the creations more depth and meaning.

“To celebrate the opening of the flagship Vacheron Constantin Dubai Mall, we are delighted to welcome the best-in-class Emirati talent, Aljoud Lootah. Through this artistic collaboration, we are paying homage to the community and showing our appreciation for the beautiful arts.

The four incredible creations imbue the new flagship with Emirati culture complementing the existing display of Musharabiye designs and heritage watches. Inspired by the House’s heritage and the ultimate skills of watchmaking excellence, Aljoud was driven to passionately create her unique creations, which in turn will also inspire visitors to the boutique,” ​​says

Christophe Ramel, Regional Director of the Middle East brand at Vacheron Constantin.

Through this collaboration, Maison continues to foster its commitment to the UAE, culture and art.


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