Artistic Evolution Through Graphic Design and Technology – iSchool

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A budding art school student with a passion for traditional mediums and a background in photography, Lucinda Strol wanted to follow a traditional path in art education at a well-known art school. But as the college application deadlines rolled around, Strol realized she was drawn to the academic freedom, beautiful campus, and programs offered by the University of Syracuse. Wanting to learn more about digital art and the applications of design, she enrolled in the Newhouse School of Graphic Design program. She continued to follow her curiosities and after an introductory course at the School of Information Studies, Strol decided to take on the added challenge of a second major in Information Management and Technology.

Lucinda Strol ’22

Compared to starting college, with very little hands-on experience in the software and digital aspects of design, Strol is now fluent in nearly every Adobe program and can code in three languages. “I understand the impact of technology on our daily lives and the importance of good design in approaching technology,” she says. Although challenging, the combination of programs required by his dual major is reaping rewards for Strol.

Adding the iSchool curriculum and culture to its graphic design classes worked better than expected. She had hoped to learn additional marketable skills to supplement her graphic design CV and admits that at the time she did not understand how learning about technology could change her approach to her creative process. Strol explains that “Learning about digital strategy and analysis, human-centered design, and HTML/CSS web development all provided me with new considerations when approaching design. Alternatively, my background in design has allowed me to excel in finding creative solutions to problems in my management and technical courses at iSchool. »

Strol had some interesting work/internship opportunities. She notably started the Syracuse University student-run publication, jerkmagazine, as a digital illustrator during her first year. Since then, she has been given additional responsibilities as Digital Design Director and is now one of the Creative Directors. She has been integral to the evolution and growth of the publication and has enjoyed being part of the creative team.

Another opportunity presented itself last summer when Strol was selected for a highly competitive internship with Tapestry, the parent company of many well-known fashion and lifestyle brands. Her combined background in design and technology helped her land the position of IT Portfolio Management and Communications Intern, where she designed and created communications materials for the IT department. Due to her exemplary performance, Strol accepted a part-time position with the company as she returned for her final semesters.

Strol is also the student design coordinator for a Newhouse School-wide Title IX reporting project. “This project will hopefully help shape my career in UI/UX design, which is currently the design field I am looking to pursue. Another part of this project that I am very excited about is that I will be helping to tell an important story,” she says. Throughout this time, she has also been working for the Maxwell School as a digital editor and is delighted that the work of producing leaflets, brochures and flyers has given her an useful experience in designing new and fresh material within the confines of a rigid branding system.

Although she strayed from the traditional art education she originally considered her calling, Strol gained a new appreciation for the endless capabilities and benefits available through technology. She hadn’t fully realized the creative potential that technology could unlock until she was immersed in the combination of programs in college. She enjoys iSchool’s dynamic and adaptive curriculum and how each class is linked to real-world applications. Now she is looking forward to navigating the design and technology industries overseas.

With her eyes set on professional environments in a different time zone, Strol plans to move to London after graduating this spring. Her mother being from London opened up the world to Strol and she grew up visiting the city almost every year. With the benefit of British citizenship, she wants to land a role in London’s burgeoning web design industry that combines her passions for fine art and traditional practices, with her upbringing and love for the working with technology. She notes that “iSchool is very career-oriented and almost all classes have a strong focus on collaboration and presentation. Thanks to these countless opportunities, I feel more informed and confident in my ability to navigate a professional setting. »

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