Celebrating its 20th anniversary, the 2022 Business of Design Week Summit features “Design for Change”, driving innovation amid uncertainty


From November 28 to December 3, join from Asia premier annual event on design, innovation and brands to inform conversations with global creative leaders.

The BODW 2022 headliner are Chi Wing Lo, Richard Hutt, Ross LovegroveNikki Gonnissen, Rossana Hu, Bill Bensley, Sylvain Roca; more to be announced.

Speakers from the NetherlandsUK, France, Thailand and around the world for the first time since 2018.

HONG KONG, November 9, 2022 /PRNewswire/ — On the occasion of its 20e anniversary, Business of Design Week (BODW) 2022, from Asia first annual event on design, innovation and brands, will make its big comeback from November 28 to December 3. Since 2002, BODW has brought together the world’s most sought-after creative leaders, with a host of concurrent design-related initiatives that have made BODW one of the that of Hong Kong most anticipated events. BODW has also strengthened cross-border collaborations, partnering with 13 partner countries and cities over the past 20 years.

This year’s BODW Summit will feature international speakers from the UK, France, Thailand, JapanKorea, as well as the Netherlandsstrategic partner of BODW for 2022.

Creative solutions to tackle the world’s most pressing challenges

The theme “Designing for Change” highlights the vision and leadership needed to make design a force for good as well as the key movements and trends that define the future. Now on her 20e A year of bringing together some of the world’s most compelling and insightful leaders, creatives and pioneers, the BODW Summit 2022 focuses on five main pillars, namely Brand transformation, Culture and city, Metaverse and Metaliving, New Urban Models, and Social design innovation. Global business and design leaders representing some of the world’s most innovative brands will share insights on upcoming trends to help companies brave new changes with a design mindset.

As a strategic partner of the 2022 summit, the Netherlandsfamous for its iconic design movements and circular innovation, and CreativeNLthe country’s platform for creative pioneers, brings some of its most famous design talents such as Nikki Gonnissen (Co-founder, Thonik) and Doctor Koen Olthuis (CEO, Waterstudio.NL) among others for hong kongparticipating in key conversations about designing climate-resilient communities, modern design milestones, and more.

With global speakers both in-person and virtually, BODW Summit 2022 includes physical events at Grand staircase M+with highly anticipated panels broadcast on ViuTVsix at 8:00-10:00 p.m. from November 30 to December 2, with the full program streamed live on bodw+ and social media platforms to provide full access to international audiences.

BODW 2022 Summit speakers include:

Join live in person to interact with BODW attendees:

  • Bill BensleyFounder and Creative Director, BENSLEY (Thailand)
  • tina chao, Director of Marketing and Digital Customer Experience, Marketing, McDonald’s hong kong (hong kong)
  • Nikki Gonnissenco-founder and director, Thonik (The Netherlands)
  • Aaron Lau, Founder and CEO, Gusto Collective (hong kong)
  • Chi Wing LoFounder, DIMENSIONE CHI WING LO (Italy)
  • Doctor Koen OlthuisCEO Architect, Waterstudio.NL (The Netherlands)
  • Adeline OoiAsia Director, Art Basel (hong kong)
  • Paul PriestmanChairman and Creative Director, Puli Innovations Shanghai (UK)
  • Sylvain RocaFounder & Director, Atelier Sylvain Roca (France)
  • Guy Salter OBE MVO, Chairman, London Craft Week (UK)
  • Doctor Paul ThompsonVice-Chancellor, Royal College of Art (UK)
  • Yves Ubelmanco-founder and president, Iconem (France)
  • Thomas Widershovenco-founder and director, Thonik (The Netherlands)
  • Michael Young, Founder, Michael Young Studio (hong kong)

Join virtually from around the world:

  • Emma ChiuGlobal Director, Wunderman Thompson Intelligence (UK)
  • Deng ChaoProduct & Design Manager, Xiaohongshu (Mainland China)
  • Rossana HuFounding Partner, Neri&Hu Design and Research Office (Mainland China)
  • Richard HuttDesigner & Founder, Richard Hutten Studio BV (The Netherlands)
  • Chul Bae LeeDesign Manager, LG Electronics (Korea)
  • Ross LovegroveFounder, Lovegrove Studio (UK)
  • Swimming pool MarthijnCo-founder, Space&Matter (The Netherlands)
  • TongHuimingProfessor, Guangzhou Academy of Fine Arts (Mainland China)

Quoted in CEO by John Lee 2022 Policy Address as one of the world-renowned platforms promoting the development of arts, cultural and creative industries, BODW is a major annual event organized by Hong Kong Design Center (HKDC), supported by Strategic Partner, the Netherlandsand its platform for creative pioneers, CreativeNL; in collaboration with Create Hong Kong (CreateHK) of the Hong Kong Special Administrative Region Government (Hong Kong SAR Government) as the main sponsor.

An accredited event celebrating the 25th anniversary of the establishment of Hong Kong SAR, BODW 2022 is co-hosted by Hong Kong Trade Development Council, with the support of the strategic regional partner, Guangzhou Design Week; Strategic Cultural Partner, M+; Strategic Business Partners, Brand Hong Kong, Dutch Chamber of Commerce hong kong and Invest Hong Kong (InvestHK); and strategic program partners, Hong Kong Design Institute (HKDI), PMQ and Hong Kong Polytechnic University School of Design (PolyU Design).

In addition to streaming some of its select highlight sessions on ViuTV, the BODW Summit will be streamed live for free on bdw+the knowledge platform in digital design destined to become from Asia leading online design portal, featuring ongoing year-round content on top design trends. To join the BODW Summit, sign up for free to become a bodw+ Basic member, or upgrade to Plus or Corporate membership for exclusive ticket discounts for physical events, as well as access to on-demand content and to other exclusive offers.

Stay tuned for more information on BODW Summit 2022 as more speakers and exciting additions to the program will be announced at 2022.bodw.com, and register to become a bodw+ member now.


press material

Images including speaker portraits are available at:


About the Hong Kong Design Center (www.hkdesigncentre.org)

A non-governmental organization registered in 2001 and established in 2002, the Hong Kong Design Center (HKDC) is a strategic partner of the Hong Kong SAR government in creating hong kong as an international center of design excellence Asia. Our public mission is to promote a broader and more strategic use of design and design thinking to create business value and improve societal well-being.

the year 2022 dots our 20e Anniversary, which we will celebrate with a series of activities under the theme “Design for Sustainable Community”.

About Design Business Week (2022.bodw.com)

from Asia The first annual event on design, innovation and brands since 2002, the Business of Design Week (BODW) organized by the Hong Kong Design Center (HKDC) brings together some of the greatest design masters, brand leaders and entrepreneurs of the world hong kong as well as internationally, driving the discourse on the value of design and innovation to inspire global audiences and explore new business opportunities.

About Create Hong Kong (www.createhk.gov.hk)

Create hong kong (CreateHK) is a dedicated office set up by the Hong Kong Special Administrative Region government in June 2009 to spearhead the development of creative industries in hong kong. Of July 1, 2022 from there it falls under the Bureau of Culture, Sports and Tourism. Its strategic focuses are nurturing talent and facilitating start-ups, exploring markets and promoting hong kong as from Asia creative capital and fostering a creative atmosphere in the community. CreateHK sponsors HKDC to organize Business of Design Week (BODW), BODW City Programme, DFA Awards, Knowledge of Design Week, Fashion Asia Hong Kong, Design Incubation Program and Fashion Incubation Program, among other projects, to promote hong kong pattern.

Photo – https://mma.prnewswire.com/media/1941070/BODW_2022.jpg

SOURCE Hong Kong Design Center


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