Chanel unveils new boutique in Miami’s design district



On the occasion of Art Basel yesterday, CHANEL opened an incredible 7,600 square foot, two-story boutique in the heart of Miami’s Design District, located at 155 NE 41st Street. The new building presents ready-to-wear, handbags, shoes, glasses, fine jewelry and Chanel watches.

Designed by a visionary architect from New York Pierre Marin which has worked with Chanel for 25 years, the new building in Miami embodies the aesthetics, architecture and interior design of Chanel and harmoniously blends the strong values ​​of the French house. Creativity, innovation, know-how and exclusive materials.

The new Chanel boutique in Miami is modern and more daring, as Miami has a younger artistic clientele. Peter Marino built a brand new building for this exceptional Chanel boutique. With more than 200 Chanel boutiques to his list, Peter Marino celebrates Miami, the American capital of art with this new boutique. It is a massive two-story cube with a white stucco facade and large clear cubic windows with a large volume inside inviting guests to an art gallery. It is a work of art in itself.

At the entrance, customers are drawn inside by a bevelled black steel frame. Lots of lights and a spectacular contrast of white and black colors. When some other shops have more colors, here all the decoration is in black and white, in homage to Coco Chanel.

An exhilarating 30-foot-high central atrium topped by a 120-square-foot skylight creates a living space full of light. The exclusive works chosen by the architect reflect – as always – the heritage of Gabrielle Chanel as a patron. The monumental camera obscure photography by Verra Lutter “LACMA with Yang-Na 2011-Present, 1. March 8, 2017 lines a wall of the atrium, all the graphic lines of the body and ethereal palm trees. Probably a nod to the next Chanel boutique in Beverly Hills which should open next year.

Above the chic black and white staircase leading to the second floor, three works by German artist Gregor Hildebrandt that incorporate plastic cassette boxes – his artistic signature – are on display. It recalls recent references from the Mod and Punk Chanel fashion shows. The boutique opens with the 2021/2022 Cruise Collection presented at Les Baux de Provence in May. The latest Cruise collection designed by artistic director Virginie Viard included soft punk and rock looks, fringed leather skirts, mixed with a silk sarong skirt inspired by the stars of Jean Cocteau. A graphic collection full of lucky charms, embroidered tweeds or printed silk.

On another note, the iconic J12 Caliber 12.1 watch, the Coco Crush and Camelia collections are presented on elegant shelves in niches integrated among the famous 11.12 handbag. Above, an 8-foot-long piece of art by New York artist Peter Dayton called “Black Stella” in acrylic and resin is reminiscent of Chanel’s quilted leather lines. On the second floor, shoes and ready-to-wear are presented in dedicated lounges. Shiny white and black ankle boots, metallic rhinestone pumps join the Black Belt Collection Parallelo luminaire by Peter Marino for Venini and a Fran Taubman coffee table in aluminum plate. So much to see. The new Chanel boutique in the Miami Design District is definitely a must-have art shopping destination.

At the same time, Peter Marino is also launching a magnificent book The architecture of CHANEL, published by Phaidon. The book celebrates the unique creative intersection between the architecture of Peter Marino and the aesthetic of Chanel. It showcases sixteen stunning Chanel buildings from New York, Chicago to Istanbul, and Seoul – to name a few – that Peter Marino exclusively and entirely created: “Chanel invented the modern, dynamic, forward-looking, elegant woman. It is this spirit that [the] store captures, while articulating what makes Chanel uniquely Chanel”. Over 300 photos show how Peter Marino’s design wisely blends with Chanel’s aesthetic and elevates the retail space to the realm of fine art.



Comments are closed.