DCE students gain real-world experience in a marketing course


WESTON – At DC Everest Senior High School, students have the opportunity to enhance their marketing and leadership skills through the project-based Creative Marketing Solutions course. Throughout the semester-long course, students research a challenge they’d like to take on, a movement they’d like to start, or an idea they’d like to explore. They then take the lead on a concrete project in business, marketing, finance, hospitality, administration, human resources or sports/entertainment management.

The course allows students to flex their creative muscles while learning essential professional skills – leadership, collaboration, communication, critical thinking, problem solving and perseverance. Here is a sample of current student projects:

  • A pilot Super Hero program for elementary students called Heroes at Heart, which includes lessons and activities
  • A podcast highlighting the achievements of DC Everest female students
  • A sustainable clothing company as a precursor to a career option after high school
  • An advertising campaign to increase attendance at Central Wisconsin Storm Hockey games
  • Marketing content development for a new local business, Slate Media
  • A collaboration with the US Marine Corps to create a mini Marines Bootcamp experience at school
  • Expanding a student jewelry business by developing an online presence on Etsy
  • A basketball clinic benefiting Food for America, called Hoops for the Hungry
  • An app for a local landscaping company
  • The creation of a student lure fishing company
  • A handmade bracelet company
  • Pretty Packages, an entrepreneurial effort to benefit the women’s community, has raised $800 and is readying its candy boxes
  • The creation of a clothing line, part of the profits of which is donated to an association helping victims of drug addiction
  • A benefit to raise funds/supplies to warm shelters
  • A benefit spike ball tournament
Break United Dance Club. Photo courtesy of DC Everest Area School District.

One of the DCE students, Feihong Lee, started the Break United Dance Club for the Boys and Girls Club. An avid breakdancer, Feihong started the after-school initiative at Greenheck Fieldhouse. Feihong (B-Boy Zeno), Pa Ying Gia Thao (B-Girl Ujin), and Simon Thao (B-Boy Beast) serve as the main instructors for the sessions which take place on Tuesdays and Thursdays at 3:30 p.m. for the students. from 8th to 12th grade. Not only do they teach students how to breakdance, but they share the history and culture of breakdancing, the components of breakdancing and its impact on them. Feihong created a logo and Facebook page to market the club.

Another recent Creative Marketing Solutions student project, led by Beau Svoke and Simon Nazari-Witt, was a fundraiser for a volleyball tournament for St. Jude Children’s Research Hospital. Thanks to the participation of 15 volleyball teams and the support of fans, they were able to raise $636.50 for the hospital.

Dayton Goralski and Riley Held, who are also enrolled in the course, recently launched a new “Student Ready” initiative to provide students with school supplies. Initially, Dayton and Riley had planned to hold a school supply drive, but as the semester progressed, their project expanded. They developed a marketing pitch, met with local businesses, and were able to secure $1,000 from L&S Electric and Applied Laser Technologies for their “Student Ready” initiative. As a result, they will begin distributing the free supplies to DCE Junior High and DCE Senior High students through DECA Depot student stores on campus.

Source: DC Everest Area School District


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