Minted Announces Direct From Artist, a Curated Global Marketplace for Original Design Products | national company



Minted, the marketplace for premium design products committed to empowering independent artists and artisans, today announced the launch of Direct From Artist, an evolution of Minted’s marketplace featuring unique products created by independent artists and makers across the whole world. Starting with home decor, quirky art, and accent pieces, with gifts to come, Minted has carefully curated an assortment of unique, quirky, and small-batch products available at a wide range of everyday price points. . and ambitious buyer. Featuring international best-in-class manufacturers and meticulously selected and expertly crafted objects, Direct From Artist positions Minted as a holistic design resource for the modern consumer where they can easily experience the best in global art and decor. interior.

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Minted, the marketplace for premium designer products, today launched Direct From Artist. Freelance artists around the world can now access the new platform to sell a curated selection of unique, small-batch, and handcrafted decorations and gifts. (Clockwise from top left: Design 2 Bookends by Elia Neophytou; Muqar Vase by Trame Paris; Asterisk Candle Holders by Andrea Hill; and Infinity Knot by Virginia Sin. Photo courtesy permission from Minted.)

Direct From Artist offers a new avenue for artisans, designers and makers to sell their products directly to new consumer audiences they might not otherwise have reached. Artists will manage and fulfill their own commissions and earn a fair commission on each purchase that is more competitive than gallery rates and with much more exposure. Through its curated platform, Minted will act as a guide to the customer, helping them discover stunning products. The Minted marketplace is uniquely positioned to offer artists both a first-party sales model, where Minted produces and performs, and a third-party sales model, where the artist produces and performs. This gives Minted artists a new opportunity and flexibility in how they can grow their business on the platform, leveraging Minted’s manufacturing capabilities to expand the production of two-dimensional design products, while selling original handmade products direct to buyers through their storefront.

“Since our beginnings in 2007, Minted has empowered independent artists to follow their passion, grow in their craft and earn a living doing what they love,” said Mariam Naficy, Founder and Co-CEO of Minted. “Direct From Artist is a natural extension of our mission to elevate the voices and work of diverse creators and artists, and champion their careers. We are proud to offer a curated selection of handcrafted pieces that will ship direct from the artist to Minted’s customer and that will be treasured for years to come. Every purchase directly supports the artist, contributing to the economic growth of the talented creators of our world.

Direct From Artist continues Minted’s commitment to helping customers find the best in art and design, while opening up new sales and revenue opportunities for artists around the world as they grow their businesses. Minted’s global community of creators includes artists from all 50 states and more than 100 countries. With the launch of Direct From Artist, Minted is further expanding its community to encompass makers who work with mediums like ceramic, glass, wood and metal, adding new disciplines, expertise and inspiration to the platform. Over the years, Minted has evolved beyond stationery into digital designs, fine art, gifts, textiles, home furnishings and decor, weddings and more; and it has expanded its distribution model to include partnerships with leading retailers and brands such as Target, West Elm and Samsung.

Starting today, customers can browse the Direct From Artist storefront alongside product categories they’ve always found on Minted, and discover sophisticated handcrafted pieces such as ceramics, homewares, textiles and sculptures, including Minted-exclusive products, ranging in price from $16 to over $6,500. Additional product categories will be added soon. Visit

About Minted

Minted is a premium commodity marketplace, committed to discovering and nurturing the world’s untapped creative talent and bringing it to market. The company’s art, stationery and home furnishings products have reached more than 75 million homes worldwide. Using Minted’s crowdsourcing technology, consumers are allowed to vote for the designs they like and want to see sold, ensuring that Minted is always selling fresh, cutting-edge products. Winning designs are made by Minted, allowing artists around the world to sell their work while Minted does the rest. Since its launch in 2007, the company has grown to serve consumers in new categories including wall art, textiles, digital content and home furnishings. Minted is also building traditional retail distribution for its independent artist community, partnering with major retailers and consumer product brands. The company has raised over $300 million from top investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.

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CONTACT: Courtney Grinnell, Minted Communications

[email protected]



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PUBLISHED: 08/31/2022 09:00/DISC: 08/31/2022 09:02


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