Continuing its growth and investment in excellence, one-stop cross-media production company Sarofsky has added the duties of General Manager to longtime Executive Producer Steven Anderson. As announced by Principal and Executive Creative Director Erin Sarofsky, the company is also adding designer/animators Tyler Scheitlin and Mollie Davis, junior designer/animator Lirio Ramirez, and production coordinator Annie Lynch to its full-time staff.
According to Steven, his new responsibilities reflect the fact that Sarofsky has more than doubled in size since coming on board in 2014 to meet the needs of our customers,” he began. “I can’t wait for the world to open up again, meet customers and do even more good work together.”
“Our changing scale means we need talented people focused on diverse areas of expertise,” added Erin. “Steven is invaluable in helping to grow the production department, while being heavily involved in operations, development and creation.”
Known for his boundless creative thinking, Tyler joins Sarofsky from The Mill Chicago, where he spent several years as a leading Cinema 4D designer. Working on projects for broadcast television, branded films and title sequences, his recent work includes projects for Bud Light, Dairy Queen, Pause Fest Awards and Samsung. Also a former creative head of Emmy-winning post-production studio 11 Dollar Bill, Tyler originally joined that company as a freelance motion designer, after nearly two years with creative content studio Protokulture, where he got his start. .
Originally from Florence, Massachusetts, Mollie’s early influences include animated films, drawing and nature. Focusing on animation and art through a joint program with Northeastern University and the School of the Museum of Fine Arts, her educational highlights include studies in Italy and London, the creation of a summary short film and the development of invaluable experiences and relationships thanks to AniMAtic Boston. Beginning her career as an Associate Motion Designer for Wayfair, she embarked on high profile promotional and advertising campaigns with flying colors. Then landing as lead animator with Planet Nutshell, Mollie’s ever-expanding skillset led to more impressive creative industry credits, including contributing animation, compositing and effects for a short film. titled “Azúcar”.
Hailing from Miami, Lirio is a BFA 2021 graduate of SCAD’s Motion Graphics program – in addition to being a triplet. During his design internship with high-tech robotics and engineering company Hexbug, his talents earned an extended engagement, leading to work on commercials, the brand’s YouTube channel, and logo animations for his companies. sisters. Building on these victories, she spent several months as a freelance motion designer at NBCU Telemundo, developing graphics and animations for series such as “En Casa Con Telemundo” and “Suelta La Sopa”.
Attracted to the world of film production from an early age, Annie earned her BA in Film/Cinema/Video Studies from the University of Toronto. She spent several years in Hollywood writing screenplays and working her way up the production industry, then chose to return to her hometown of Chicago. First engaged with Sarofsky as a temporary office manager, she jumped at the chance to join the warm, supportive and industrious group full-time.
“As we continued to grow, we’ve clearly made a big investment in talent,” Erin explained. “Each person not only adds expertise in their craft, but also a new perspective and welcome excitement that is infused into the work – and into our culture.”
To learn more about Sarofsky and see all of the latest work, please visit https://www.sarofsky.com.
Director, creative director and designer Erin Sarofsky started Sarofsky in 2009 and has nurtured an extraordinarily talented group of creators who have served leaders in the advertising and entertainment industries around the world. Today, Sarofsky creators use animation, visual effects, motion design, and live action to collaborate with clients from concept to delivery, producing visceral, innovative, and diverse work. With an artistry that encompasses in-house long-form, sublime commercials, branded films, title sequences and more, Sarofsky’s reputation for groundbreaking design, proven multimedia production expertise and fabulously designed studio by Olson Kundig in Chicago’s West Loop are all key elements of the attraction. Learn more at https://www.sarofsky.com.