LONDON, May 10, 2022 /PRNewswire/ — The Craft Irish Whiskey Company. made the history of monumental design, winning three of the highest awards from The A’Design Awards, the most prestigious and influential design competition in the world. Last year, The Craft Irish Whiskey Co. made history with its first entry, The Devil’s Dungeon, winning gold for packaging and becoming the only whiskey to win such a prestigious award. This year the company again made history with Gold, Platinum and a rare Limited Series Award; becoming the only company in the history of the award to win all four nominations with a 100% pass rate in subsequent years when judging becomes more difficult as you are considered against your previous nominations.
These victories cement the reputation of Tiago RussoChief Design Officer of The Craft Irish Whiskey Co., as the world’s leading luxury designer.
The A’Design Awards judge an entry against previous products, seeking innovation and an elevation in design, so winning in subsequent competitions becomes increasingly difficult. In 2021, The Devil’s Keep became the highest performing spirit of all time, achieving gold and scoring just 0.1 points lower than platinum. Yet in 2022, the technological innovation of The Aodh, the beauty of The Emerald Isle and the experiential design of The Taoscán enabled the company to not only match its 2021 win, but also add two extraordinary accolades :
The Emerald Isle: Platinum A’ Design Award Winner for Packaging Design
The Emerald Isle was a collaboration with Fabergé and included the world’s first Celtic egg. This bespoke collection already holds the record for the most expensive whiskey in the world and has now reached the maximum score possible to earn platinum, becoming the No. 1 design of the year and the highest rated luxury product of all time. .
Taoscán: Gold A’ Design Award Winner for Packaging Design
The Taoscán is the company’s first release to be available on its website and by the glass in Michelin-starred and upscale bars and restaurants and was designed to offer the perfect single serving to the connoisseur. This concept of an elevated whiskey experience in a single design has never been attempted before with any spirit, and a sought-after gold award is a testament to the innovative design.
Aod; Winner of the Bronze A’ Design Award for Limited Edition and Custom Design
Winning bronze in this rare category places The Aodh in the history books as one of only 35 products and the only whiskey in the 13 years of the award’s record to win such an honour. No Platinum or Gold awards were given, so The Aodh claims the title as one of the top three Ultimate Designs of 2022. With thousands of entries from around the world, this is an outstanding achievement for the The company’s fifth release that has yet to be released to the public and is currently only available to customers of The Craft Irish Whiskey Co. and Whiskey & Wealth Club.
Commenting after the monumental victory, Tiago Russodesign director at The Craft Irish Whiskey Co., said: “It’s been one of the highlights of my career so far. Winning three A’ Design Awards makes it one of the proudest moments a designer can imagine. But in the end, it’s platinum that made The Emerald Isle the number one designer in the world, and with it earned the title of world leader in luxury goods and packaging design.
It is the culmination of more than a decade of dedicated work in the field of luxury product design. Of course, this celebration always comes with the vision to reinvent myself and my work so that both continue to grow, achieve and transform the world of design for years to come.”
Jay BradleyFounder and CEO of The Craft Irish Whiskey Co. said:
“These sensational victories confirmed to the world that The Craft Irish Whiskey Co. and Tiago Russo are an unstoppable force. Together we create whiskeys and experiences that are officially #1 in the world and cement Tiago as the #1 luxury designer in the world, giving inherent value to these products. The Emerald Isle received full marks to become the most successful product of all time. For any company, these victories would be unprecedented. But for a company only a few years old, it’s undeniable validation of the groundbreaking designs and obsessive pursuit of perfection that drives The Craft Irish Whiskey Co.”
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Interviews with Jay Bradley and Tiago Russo available on demand.
Notes to editors:
The Craft Irish Whiskey Co.: The Craft Irish Whiskey Co. is on a mission to reinvent Irish whiskey, elevate its potential as a luxury product and restore ireland reputation for making the best whiskeys in the world.
Formed in 2018 by an entrepreneur Jay Bradley, The Craft Irish Whiskey Co. was born out of a desire to bring Irish Whiskey back to the heights it once enjoyed. To achieve this goal, it was necessary to reimagine the profession; honoring tradition but challenging convention and adding science to reinvent whiskey maturation. No expense is spared, no corners cut. The whiskeys are accompanied by expertly designed and scientifically perfected accessories that provide an experience worthy of the liquid.
In 2021, The Craft Irish Whiskey Co. became the most awarded new venture of the year, collecting seventeen awards in the area of taste and design for its ultra-rare whiskey releases. Its first single, The Devil’s Keep, was voted the world’s best Irish single malt at the 2022 World Whiskeys Awards, while its second, The Emerald Isle, became the world’s most expensive whiskey when it sold in 2021. for $2,000,000.
The Craft Irish Whiskey Co. is the exclusive Michelin plaque distribution partner for The Michelin Guide Star Revelation Great Britain and Ireland 2022.
For more information visit www.craftirishwhiskey.com.
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SOURCEThe Craft Irish Whiskey Co.