The design course aims to diversify the industry, encourage young

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WEST HAVEN — Ansonia’s Javan Anderson wants to pursue a career in graphic design, but a free summer design program at the university of new haven gave him more than just a set of useful career skills.

Through the 4-week Summer Studio coursehe and five other Greater New Haven students also received support for their artistic passion — along with college credit and a Microsoft Surface Pro with an Adobe subscription — as they completed class on Friday.

“I love graphic design because of the things I’ve seen people, like, on Twitter, you can see Twitter banners and stuff, like, animated. I want to do something like that in my spare time” , Anderson said.

The course, sponsored by an advertising agency Haddad & Partnersthe Connecticut Professional Association for Design and UNH, aims to diversify future artistic talent in the field of graphic design while sending a message to parents that the field is sustainable.

Throughout the program, students learned how to create posters, collages, and magazine covers with different software, including Adobe products such as Photoshop, InDesign, and Illustrator.

DJ Haddad, who runs Haddad & Partners, said there was a lack of diversity in the field, so he didn’t want to sit passively and wait for various resumes to come in, but rather train the next generation of designers to create a pipeline. .

“What we want to do is try to show these kids, ‘Hey listen, you can take your passion for drawing and painting and make it a real career,'” Haddad said, noting that he also did not know the quarry. path existed when he was young.

This is Haddad’s second year hosting the Summer Studio; last year’s was held at the University of the Sacred Heart.

According to Guy-Serge Emmanuel, Chair of the Department of Arts and Design at UNH, students in the program were chosen based on their portfolio and recommendations from their art teachers to ensure their passion for the arts.

“I hope they will go to school and study graphic design,” Emmanuel said.

Ken Lalli, program instructor and full-time graphic design professor at Norwalk Community College, said many students were passionate but didn’t know the way to market their talent.

Ruby Millet from West Haven was one of them. She describes herself as a fantastic designer. She said her biggest lesson from the course was that being dramatic isn’t always the answer when it comes to design.

“I want to make a commercial type of my drawing and other things, like publish it,” Millet said of his future plan. If she hadn’t learned the principles of design, she “probably would have done all of this spectacularly without knowing that it would be simple too”.

Since design is present in all aspects of society, from street signs to movies, AIGA CT Co-Chair Jacina Serbalik said representation is important on the field, so people can connect with the designs more authentically.

“We will have a more educated and comprehensive approach to graphic design for different groups and demographics,” Serbalik said. “Unfortunately, the design industry has a tradition of being white and also masculine.”

According to Data USA72.7% of designers in the country are white.

A concern shared by the organizers was that some parents might not support their children to pursue artistic studies because it is not a financially viable field. The camp was designed to challenge this perception.

As the son of immigrants, Lalli said he also grew up with the idea that if he didn’t become a doctor or a lawyer, he wouldn’t succeed in life. However, “if you have a passion and you have the drive, there will be work and it can be a rewarding experience,” he said.

“It might take a little convincing your family members to say this is what I can do, but it’s a viable path and you’ll be happy,” Lalli said.

Serbalik said the creative skills will lead these students to the right careers which will also give them a happy life.

“Design is not a career of art, of a starving artist,” she said. “There are real opportunities everywhere, from local government positions to working in-house at a large company to working in an agency, freelancing.”

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